Faster quotations, Smarter operations - Weckman Steel achieves 10% sales growth enabled by Sorvimo's solution
Weckman Steel identified a critical bottleneck in quotation process
Slow quotation response times were holding back sales for roofing products manufacturer Weckman Steel. While demand was high, delays in responding to requests reduced the chances of winning deals and weakened the customer experience. Shortening the response time was identified as a critical goal for business development.
“Being the first to deliver a quotation always provides an edge, so it was crucial for us to improve our lead time in this process. We already had the right people for excellent customer experience - the only thing missing was the right process.”
– Pekka Roivio, Business Director at Weckman Steel
By analyzing the quotation process, Weckman found that quantity calculation formed the key bottleneck. Outdated and complex tools slowed down the work and placed a heavy burden on calculation experts. The challenges also extended to production: lack of visibility into the order backlog and tied-up resources disrupted optimal planning of collection and production phases.
An easy-to-use calculation tool precisely within schedule and budget
To overcome the bottleneck, Weckman turned to Sorvimo, known for its unique combination of structural design and software expertise. Sorvimo delivered an easy-to-use calculation tool in which the expertise of calculation experts is built in: salespeople simply enter roof measurements and instantly receive a ready summary of required product quantities.
“What sets Sorvimo apart is their integrated know-how in both structural design and software development — this combination is not commonly found elsewhere in the market. On top of that, we are satisfied with how Sorvimo delivers as promised – within schedule and budget!”
– Pekka Roivio, Business Director at Weckman Steel
Designed for salespeople, the tool is quick to learn and simple to use. It delivers accurate results instantly, helping sales teams respond faster and with more time to focus on customers.
The collaboration between Weckman Steel and Sorvimo continues. Modern web applications offer great potential to further improve design process efficiency and customer service. In the future, the process can be brought even closer to the customer – even to the point of self-service.
Result: faster quotations, better resource use – and 10% more sales
The implementation of the improved process and calculation tool has had a major impact on both sales and resource utilization at Weckman Steel. Quotation response time has reached a new ambitious target level, significantly improving the win rate. Faster responses have strengthened customer trust and helped secure a stronger foothold in the market. All in all, these factors have led to a 10% increase in sales compared to the reference period.
The tool has also freed calculation experts to focus on demanding cases while enabling salespeople to handle most routine calculations themselves. Production planning has reached a new level of efficiency, with better visibility into the order backlog and smoother coordination of collection and production phases.
“With the new process and tool, we've optimized resources and significantly increased output without expanding our team. For new hires, it's a huge advantage to get started right away with independent quotation work.”
– Pekka Roivio, Business Director at Weckman Steel
Key benefits:
- Quotation lead time reduced from up to 1-2 weeks to just 24 hours
- +10% sales growth through faster responses and higher win rate
- Fast onboarding of new salespeople with an easy-to-use tool
- Improved production planning with better order visibility
Learn more about Weckman Steel.
Weckman Steel is a Finnish family-owned company that manufactures high-quality steel products for construction, agriculture, and industry. The product range includes roof sheets, steel structures, steel halls, and tractor trailers.
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